Yara

Growers for the Future

This brand film for Yara tells Mexican farmer, Martin Hernández Sánchez’s, story of his roots, his production and his legacy. With a changing climate and a new unpredictable reality, Martin Hernández Sánchez has to adopt new methods too; methods that ensure the sustainability of many generations to come.

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Directors: Uffe Trust and Charlie Fisher
Producer: Sune Lolk
Cinematographers: Mathias Nyholm Schmidt and Andrew Grant-Christensen
Editor: Melissa Pauline Maegaard Olsen and Jens Høll