Young Lara Frenk, 16, is the main character. The father is supporting. Lara goes to high school and is very interested in environment protection and sustainability. She has different proximity to food and certain morals like not throwing food away because of her family being into agriculture, she knows how much work is needed for a loaf of bread.

The Yara agronomist has a bi-role and explains how Yara support farmers in keeping their farm sustainable and compliant with environmental regulations. Yara’s nitrate-based solutions emit 18% less greenhouse gas per ton crop, compared to a simple urea program.