The film portrays Francisco Ramírez España, a Yara agronomist in Mexico who has followed the Hernández family over the last 6 years and seen how efficiency has improved their farm through time. Francisco’s advice and knowledge has made the Hernández farm more efficient and more profitable by using Yara’s nitrate-based solutions.

Each of the three Yara brand films carries an individual focus point in regard to Yara’a pillars of Efficiency, Profitability and Sustainability.