The farmer Martín Hernández Sánchez makes a living growing maize, lime and agave at his 544 hectare farm in Mexico. Remaining profitable to ensure that the farm can be passed on to the next generation is a key driver for Martín. Since he started using Yara products back in 2016, Martín has sworn by their results.

Each of the three Yara brand films carries an individual focus point in regard to Yara’a pillars of Efficiency, Profitability and Sustainability.