The young farmer Miguel Hernández’ biggest focus is the long-term sustainability of crops of their family farm. Since he was 5 years he has followed his dad, today at 19 years old his father has taught him everything about running the farm so he one day can take over and keep it sustainable and compliant with environmental responsibilities. Yara’s products are key to ensuring that this is possible.

Each of the three Yara brand films carries an individual focus point in regard to Yara’a pillars of Efficiency, Profitability and Sustainability.