Yara
Growers for the Future UK
In the story of a farmer and his legacy in Scotland, we meet John Scott, 47, at Fearn Farm. His joys and worries on succession. From parent to children, from farmer to successor. Describing the struggles, hopes and dreams responsible farmers have while feeding the world and protecting the planet for the next generation to come.
A personal speech to the next generation; his son, James Scott, 20 and daughter, Izzy Scott, 18.
Supporting Stories
Based on the supporting character gallery, respectively the parent of the farmer, the wife or a child of the farmer and a Yara agronomist. Each film carries an individual focus point in regards to the Yara pillars of Efficiency, Profitability and Sustainability.
Behind the Camera
Two Film crews in Scotland
The campaign should establish a stronger emotional connection with the farmers.
In the casting process we went to Wales and Scotland to visit the pre-selected farms. Both farms had a beautiful scenery, but we choose Fearn Farm in Scotland, because the two oldest children already were passionated about taking over Fearn Farm one day.
Two film crews followed the mother, the father and the two oldest children in their daily work at the farm for three days.
Copenhagen Film Company Contact
Communication Advisor and Producer
Reach out to Hanne to learn more about this project or how we can help you.
hv@cphfilmcompany.dk
+45 29 36 26 42
Copyright © 2025 Copenhagen Film Company. All rights reserved.