Yara
Growers for the Future
Concept:
The campaign humanizes the brand with real life stories promoting Yara’s sustainability agenda and the benefits of their fertilizer solutions.
Target audience:
French, German, English, Mexican and Italian farmers
Aim:
Yara’s ambition is to be the crop nutrition company for the future. Based on this ambition and on key farmer insights such as the wish to ensure a sustainable future for the next generations of farmers, a creative concept was developed to guide all executions of Yara Nitrate-Based Solutions campaign.
Tonality:
The farmers struggle, hopes and dreams establish the emotional connection.
- Quote -
“Quote from Director”
Name/Names, Directors
Behind the Camera
Two Film crews in Scotland
The campaign should establish a stronger emotional connection with the farmers.
In the casting process we went to Wales and Scotland to visit the pre-selected farms. Both farms had a beautiful scenery, but we choose Fearn Farm in Scotland, because the two oldest children already were passionated about taking over Fearn Farm one day.
Two film crews followed the mother, the father and the two oldest children in their daily work at the farm for three days.
Copenhagen Film Company Contact
Communication Advisor and Producer
Reach out to Hanne to learn more about this project or how we can help you.
hv@cphfilmcompany.dk
+45 29 36 26 42
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