The main character, the German farmer, Thomas Frenk talks about how efficiency has improved on the farm over time. He remembers hard chores that are now much easier and more efficient.  Efficiency not only increases yield, it improves quality of life and financial security. Yara solutions make the farm more efficient. That is good to know when passing the farm on to the next generation.

The son Tim, 8, talks about how he loves working together with his father at the farm in the weekends. He wants to become a farmer when he grows up but he worries about the economy. The agronomist profitability claims. Knowing that he has made the most profitable choice for fertilizer, gives the farmer ease of mind.

Young Lara Frenk, 16, is the main character. The father is supporting. Lara goes to high school and is very interested in environment protection and sustainability. She has different proximity to food and certain morals like not throwing food away because of her family being into agriculture, she knows how much work is needed for a loaf of bread.

The Yara agronomist has a bi-role and explains how Yara support farmers in keeping their farm sustainable and compliant with environmental regulations. Yara’s nitrate-based solutions emit 18% less greenhouse gas per ton crop, compared to a simple urea program.