At TOMRA transformation is the core of everything. TOMRA uses transformation and technology to create intelligent and pioneering tools to minimize food waste, improve recycling, and lower the environmental impact of mining industries. The film portrays several TOMRA employees across various countries, divisions and functions; all with the shared mission to transform the world.

TOMRA is transforming the food industry to optimize food quality, minimize waste, and create sustainable value. They have built its heritage by working with farmers, growers, packers, and food processors, which has gifted them decades of intimate knowledge within the food industry.

An appetizer shortly describing the Resource Revolution. A TOMRA employer-branding film.

The film highlights TOMRA’s belief in a shift toward a Circular Economy as the basis of a sustainable future. 

Concept:
The campaign includes one main branding film, one recruitment film and five division films. Each portraying one of the five TOMRA divisions; Food, Collection, Recycling, Mining and Circular Economy.

Target audience:
General public, partners, and employees.

Aim:
Inspire and inform the general public.

Tonality:
We produced the films so they express TOMRA’s values about being genuine, honest, down to earth, innovative, energetic, and enthusiastic.

Mood and Look:
Aesthetic documentary at its best. Describing reality with a stylistic and poetic glow. It’s about catching the authentic feel in each scene, while creating just that right moment that says it all.