growersforthefuture-fr-sustainability

Growers for the Future

Sustainability Film

Maxime Delorme, 21, son of the French farmer Éric Delorme, talks about his biggest fear, climate change, in terms of taking over.
He believes that the main issue will be the decrease in the use of crop protection agents, fertilizers, but also water resources which are a huge challenge by only 22 inches of rain per year.
The Yara agronomist has a bi-role and explain the emission-math.

Director: Kasper Torsting
Producer: Sune Lolk
Cinematographer: René Strandbygaard
Editor: Melissa Pauline Maegaard Olsen


Supporting Film

Efficiency Film

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Supporting Film

Profitability Film

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growersforthefuture-fr-profitability

Growers for the Future

Profitability Film

Véronique Delorme, 51, accountant and married to Eric Delorme mostly handle the administrative part.
Her favorite thing on the farm is seeing her husband happy, when everything is growing well and the weather is ideal. The fact that Maxime, her son, is going to take over is very important for the couple.
She think that Maxime sees farming the same way his father does. Choose the products carefully.

Director: Kasper Torsting
Producer: Sune Lolk
Cinematographer: René Strandbygaard
Editor: Melissa Pauline Maegaard Olsen


Supporting Film

Efficiency Film

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Supporting Film

Sustainability Film

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growersforthefuture-fr-efficiency

Growers for the Future

Efficiency Film

The main character, Éric Delorme, 51, is the 6th owner for six generations.

Efficiency not only increases yield, it improves quality of life and financial security. Yara solutions make the farm more efficient. This is good to know when passing the farm on to the next generation.

Director: Kasper Torsting
Producer: Sune Lolk
Cinematographer: René Strandbygaard
Editor: Melissa Pauline Maegaard Olsen


Supporting Film

Profitability Film

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Supporting Film

Sustainability Film

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growersforthefuture-de-sustainability

Growers For The future Germany

Sustainability Film

Young Lara Frenk, 16, is the main character. The father is supporting. Lara goes to high school and is very interested in environment protection and sustainability. She has different proximity to food and certain morals like not throwing food away because of her family being into agriculture, she knows how much work is needed for a loaf of bread.

The Yara agronomist has a bi-role and explains how Yara support farmers in keeping their farm sustainable and compliant with environmental regulations. Yara’s nitrate-based solutions emit 18% less greenhouse gas per ton crop, compared to a simple urea program.

Director: Kasper Torsting
Producer: Sune Lolk
Cinematographer: René Strandbygaard
Editor: Melissa Pauline Maegaard Olsen


Supporting Film

Efficiency

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Supporting Film

Profitability Film

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growersforthefuture-de-profitability

Growers For The future Germany

Profitability Film

The son Tim, 8, talks about how he loves working together with his father at the farm in the weekends. He wants to become a farmer when he grows up but he worries about the economy. The agronomist profitability claims. Knowing that he has made the most profitable choice for fertilizer, gives the farmer ease of mind.

Director: Kasper Torsting
Producer: Sune Lolk
Cinematographer: René Strandbygaard
Editor: Melissa Pauline Maegaard Olsen


Supporting Film

Efficiency

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Supporting Film

Sustainability Film

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growersforthefuture-de-efficiency

Growers For The future Germany

Efficiency Film

The main character, the German farmer, Thomas Frenk talks about how efficiency has improved on the farm over time. He remembers hard chores that are now much easier and more efficient.  Efficiency not only increases yield, it improves quality of life and financial security. Yara solutions make the farm more efficient. That is good to know when passing the farm on to the next generation.

Director: Kasper Torsting
Producer: Sune Lolk
Cinematographer: René Strandbygaard
Editor: Melissa Pauline Maegaard Olsen


Supporting Film

Profitability Film

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Supporting Film

Sustainability Film

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growersforthefuture-uk-campaign-2

Yara

Growers for the Future UK

In the story of a farmer and his legacy in Scotland, we meet John Scott, 47, at Fearn Farm.  His joys and worries on succession. From parent to children, from farmer to successor. Describing the struggles, hopes and dreams responsible farmers have while feeding the world and protecting the planet for the next generation to come.
A personal speech to the next generation; his son, James Scott, 20 and daughter, Izzy Scott, 18.

Directors: Uffe Truust
Producer: Jonas Koop
Cinematographers: René Strandbygaard
Editor: Melissa Pauline Maegaard Olsen


Supporting Stories

Based on the supporting character gallery, respectively the parent of the farmer, the wife or a child of the farmer and a Yara agronomist. Each film carries an individual focus point in regards to the Yara pillars of Efficiency, Profitability and Sustainability.


Growers for the Future UK

Efficiency Film

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Growers for the Future

Sustainability Film

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Growers for the Future

Profitability Film

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Behind the Camera

Two Film crews in Scotland

The campaign should establish a stronger emotional connection with the farmers.

In the casting process we went to Wales and Scotland to visit the pre-selected farms. Both farms had a beautiful scenery, but we choose Fearn Farm in Scotland, because the two oldest children already were passionated about taking over Fearn Farm one day.

Two film crews followed the mother, the father and the two oldest children in their daily work at the farm for three days.


Copenhagen Film Company Contact

Communication Advisor and Producer

Reach out to Hanne to learn more about this project or how we can help you.

hv@cphfilmcompany.dk
+45 29 36 26 42



growersforthefuture-uk-profitability

Growers for the Future UK

Profitability Film

Mother of four and married to John Scott, Fiona Scott, manage all the day-to-day operations on Fearn Farm, which includes accounting and admin duties, running the kids around and helping out the lambing shed. For Fiona quality and profitability go hand in hand. Fearn Farm has been using Yara fertilizers for over 20 years and she thinks the result speak for themselves and she and her husband wants to continue to invest in Yara products for their children.

Directors: Charlie Fisher
Producer: Hanne Vagner
Cinematographers: Andrew Grant-Christensen
Editor: Melissa Pauline Maegaard Olsen


Supporting Film

Sustainability Film

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Supporting Film

Efficiency Film

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growersforthefuture-uk-sustainability

Growers for the Future UK

Sustainability Film

Izzy Scott, 18, believes that farming isn’t just a job, it’s a full-time lifestyle and she think everyone in farming has to have a more sustainable outlook in regards to fertilizer and the way the farmers use it.

When we follow Izzy in the film, we become acquainted with an utmost brave young woman.

Directors: Charlie Fisher
Producer: Hanne Vagner
Cinematographers: Andrew Grant-Christensen
Editor: Melissa Pauline Maegaard Olsen


Supporting Film

Profitability Film

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Supporting Film

Efficiency Film

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growersforthefuture-uk-efficiency

Growers for the Future UK

Efficiency Film

The main character and oldest child, James Scott, 20, study agriculture at SRUC Edinburgh. For him, happiness is farming, but he worries if he will be able to keep up the high standards his parents set, because the world is changing and Global warming is a very real issue.

To produce enough food to feed the growing population and take better care of the precious natural resources, he knows, that the future generation of farmers should work a lot smarter and adapt to new methods and technologies.

Directors: Charlie Fisher
Producer: Hanne Vagner
Cinematographers: Andrew Grant-Christensen
Editor: Melissa Pauline Maegaard Olsen


Supporting Film

Profitability Film

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Supporting Film

Sustainability Film

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